Beacons offer Art Galleries an opportunity to provide context to visitors like never before. With beacons, an app can sense exactly where in the Gallery a guest is and provide relevant information. Instead of searching through an audio tour for the right section, the visitor can instantly watch a video highlighting the artist’s life on his/her mobile, and learning more about a particular painting or sculpture.
Experts in the beacon field maintain that Art Galleries will be one of the biggest beneficiaries of iBeacon technology. Art Galleries will have fast customer adoption for beacons because they replace known tools that guests are used to. Instead of audio headsets, they can use their phones. Instead of searching through a brochure for the right exhibit, beacons can pinpoint their location with accuracy. Beacons offer Art Galleries an opportunity to provide context to visitors like never before.
In an earlier blog post, we discussed how museums can benefit from using beacons on their premises.
If you want to increase time spent at your Gallery, offer a Gallery scavenger hunt, with clues that pop up at every corner of your building. Guests will be entertained, educated, and will spend more time at the Gallery than ever before. For example, one of the factors that have a strong influence on art and science is the time period in which it was created. Beacons could send visitors notifications, highlighting what was the essence of the work of art a biography of the Artist and so on.
There are a myriad ways in which beacons can be used in Art Galleries to enhance visitor experiences. We also discussed how beacons can be used to gain insights on visitor behaviour and to generate more revenue.
Art Galleries are a place of heritage, a site to showcase the past and present to display keepsakes and exhibit memories of older generations but that does not mean they cannot be interactive and futuristic.
Brooklyn Museum, New York
The museum’s goal was to help visitors learn more about the art on display – but it realized it had no way of knowing what visitors wanted to learn about. For the museum, the key to answering this question was identifying where visitors were in the museum as their queries arose. Their iBeacon integrated app, now enables experts to answer visitors’ questions via mobile devices. Users can use the ‘Ask’ component to ask questions and receive answers in real time with an on-site expert.
Thus, the digital age that we live in has created an array of tools that are changing the way we share and absorb information. Today, no organization is exempt from the disruptions caused by technological innovation, and some are leveraging it in new ways. Interested in knowing how you can implement beacons in your museum?
If you are planning a beacon pilot, take a look at Captive Audience Technologies , that includes everything you need to get started. Using Captive Audience Technologies you can set up your own campaign, without a developer’s help!